Project Overview

Analysed historical video game sales data to evaluate assumptions about regional market stability. The project explored shifts in genre preferences, sales performance, and publisher dynamics over time, highlighting regional variations in consumer behaviour.

Tools Used

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• Excel – Data Preparation | Visualisation | Analysis
• KeyNote – Presentation

Skills Demonstrated

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• Data Exploration | Description | Profiling | Cleaning
• Descriptive Statistics | Trend Analysis
• Deriving Insights | Visualisation | Presentation

Data Sourced

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The original dataset was sourced from VGChartz that covers the period 1980 to 2020. A modified version was provided by CareerFoundry as part of their Data Analytics Course.

• Video Game Sales – Number of units sold by title, release year, platform, genre, publisher, region.

Key Insights

Global Market Overview (1980-2016)

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Insight.

Trends in the Last Decade (2007-2016)

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Insight.

Regional Trends

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Insight.

Key Takeaways

Recommendations

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• Genre Strategy
  Abc.

• Regional Focus
  Abc.

• Competitive Positioning
  Abc.

• Digital Strategy
  Abc.

Links & Deliverables

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GitHub Repository — Excel Workbooks | Presentation